The financial success of service-based businesses hinges on the ability to attract and retain local clients. You are basically selling a mutually-beneficial relationship— essentially, you ARE the product.
So, in order to stay afloat, you have to employ smart tactics and actively tap into local traffic, before the competition beats you to it. Here is how to do some real selling instead of merely taking what comes your way.
Offer Real Value
First off, carry out thorough market research. Scope out what your competition is doing and assess your prospects. Based on the insights, write a unique value proposition and convince local businesses that you have a solution to their practical problems.
Remember that you are selling your time and effort in exchange for tangible and measurable results. That means you have to remain flexible and factor in unique wants and needs of clients, customizing the offer every time.
Get The Pricing Right
Once you have an irresistible offer, you need to price it right. There are two common mistakes to avoid here: quoting too high and quoting too low. Namely, you cannot afford to come across as someone trying to rip other business off or as an organization offering subpar services at a cheap price.
To find the sweet spot in between, assess local market rates. In addition, you can do a quick survey and ask clients how much they would be prepared to pay for what you offer.
Set Your Brand Apart
Building a unique brand that stands out is top your priority. The good news is that there are many ways to go about it. Position yourself as an authority in your niche, as a go-to expert and specialist provider. Invest in a well-designed, mobile-responsive, and SEO-friendly website and use it to deploy relevant content.
Showcase customer testimonials, case studies, and social proof. Figure out the best marketing channels to get in front of the audience and transmit your messages.
Be Visible And Accessible
Finally, make it easy for local businesses to find and contact you. Claim your online listings and demonstrate you are a legitimate enterprise. Set up social media profiles and take part in lively conversations.
Across your digital real estate, highlight accurate contact information (physical address, email, phone, etc.). Provide exceptional customer service around the clock and you will be able to sell your services for a premium, even in a highly-crowded local landscape.
If you really mean business, make sure you are not just another local provider jumping on the bandwagon. Bear in mind that it is a combination of the right offering, price, and brand perception that wins the day.
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